National Sales Director Gives Southern Flair to Tea

Ron Smith Brings19 Years Experience to China Mist Team

SCOTTSDALE, AZ – November 9, 2006 – China Mist Iced Tea Company announced the appointment of Ron Smith as their new National Sales Director.

Smith grew up in Oklahoma and brings southern charisma and 19-years of experience in the Wholesale Adult Beverage Industry with him to China Mist.

He joins China Mist Tea Company from E. & J. Gallo Winery, where he worked in many major domestic and international markets, focusing primarily in the commercial foodservice sector. He worked in different positions of increasing responsibilities from Distributor Key Account Executive and Sales Management to Supplier Representative and most recently as Director of On-Sale Training, Southern Region based in Dallas, Texas.

China Mist Brands' Orange Ginger Blossom Iced White Tea was chosen as a finalist for the 2007 Best New Product Retailer Choice Award by CSP Magazine.

As a National Sales Director, Ron Smith will assist current distributors with new business development through implementation of sales and marketing programs that contribute significantly to China Mist’s market positioning. He will develop new business relationships and provide support to the current base of customers, in the national account environment. Additionally, he will identify and recommend new distribution partners throughout his region- Southern United States.

“China Mist is excited to have Ron and his wealth of distributor knowledge on our team,” said Rommie Flammer, President & Chief Operating Officer of China Mist Tea Company. “His experience with the wine industry, and acquaintance with all the complexities of wine, gives him in-depth knowledge of observing and tasting teas in a similar manner. ”

China Mist Tea Company was co-created by John Martinson and Dan Schweiker in 1982 with gourmet iced teas blended for the foodservice industry.

Years later, the hot tea brand, Leaves Pure Teas, was acquired along with Tea Smith and Founder of Leaves Pure Teas Richard Guzauskas. In 2005, Martinson and Schweiker passed the teaspoon to Rommie Flammer, who leads China Mist as President.

Additionally in 2005, China Mist became the exclusive importer of Mokarabia Real Italian Coffee. China Mist Teas and Mokarabia Real Italian Coffees are distributed internationally and available for retail sale through chinamist.com. For more information contact Kiley Biggins at 480.998.8807 or Kiley@chinamist.com.