IN THE NEWS
New Sachet Line by China Mist for a Better Cup of Tea
China Mist Tea Company Unveils a New Line of Tea Sachets
SCOTTSDALE, AZ – November 9, 2006 – China Mist Tea Company is
updating its Leaves Pure Teas® by China Mist® Sachet Line with a
larger sachet bag, new packaging, and additional blends including
four organic varieties, a white tea and an oolong tea.
The silken sachet bag has increased in size, allowing for whole
leaves of tea to be included in the bag and more volumetric
opportunity for the tea to experience the agony of the leaf during
steeping. In layman’s terms, the larger bag gives more room for
the tea to expand inside the bag, which creates a
more flavorful cup of tea.
“We’ve given our sachet line a makeover,” said China Mist Tea
Company President and COO Rommie Flammer. “We wanted to show our
customers what a fantastic product these tea sachets really are,
so we put more information on the packaging. |
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The sachets are the highest-end of our hot teas, and we wanted to
express that to the end user. The best way we could do that is by
placing the info right on the box.”
The packaging has been updated to include a photograph of the
loose tea and a diagram of a tea sachet to show the customer what
a sachet looks like , since this is a relatively new product to
the public. Each box is color-distinct and holds 15 individually
wrapped sachets in a self-dispensing package. The self-dispensing
package allows the restaurant or retail outlet to display the teas
with no need for additional display equipment, and the customer
has the experience of selecting his own tea sachet. The Sachet
Line includes twelve blends of black, green, white, oolong and
herbal teas.
China Mist Tea Company was co-created by John Martinson and Dan
Schweiker in 1982 with delicious iced teas blended for the
foodservice industry. Years later, the hot tea brand, Leaves Pure
Teas®, was acquired featuring tea bags, sachets and loose tea. In
2005, Martinson and Schweiker passed the teaspoon to Rommie
Flammer, who leads China Mist Tea Company as President.
Additionally in 2005, China Mist became the exclusive importer of
Mokarabia Real Italian Coffee. China Mist Teas and Mokarabia Real
Italian Coffees are distributed internationally and available for
retail sale through chinamist.com.
For more information contact Kiley Biggins at 480.998.8807 or
Kiley@chinamist.com
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