IN THE NEWS
China Mist Appoints National Sales Director to Midwest
Scott Svihula Brings Equipment, Water, & Tea Experience to China
Mist Team
SCOTTSDALE, AZ – November 9, 2006 – China Mist Tea Company
announces the appointment of Scott Svihula as their new National
Sales Director for the Midwestern United States.
Svihula is certified in the Specialty Tea Institute Tea
Certification Levels One, Two & Three and instructs on Levels One
& Two.
In March 2006, when China Mist Tea Company sponsored an STI Tea
Certification, Levels One & Two, for its tea distributors, Scott
Svihula was a co-instructor of the class.
He served on the 2003 & 2004 Take Me 2 Tea (now called the World
Tea Expo) advisory board, and aided in implementing the Iced Tea
Shake Off, which he received a special recognition for, in 2006. |
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For the past ten years, Scott
Svihula has worked as a Director of Marketing, Regional Manager,
Trainer and Educator for FETCO® a coffee and iced tea equipment
manufacturer. His expertise lies in developing and implementing
high-volume national coffee and tea programs for resorts,
convention centers and stadiums.
Svihula has often been quoted in, and has authored, several
articles in many trade publications as an expert in brewing
equipment. For the past six years he has overseen the Master
Brewing for the Specialty Coffee Association of America’s (SCAA)
annual conference, brewing thousands of cups of coffee every
morning for attendees. He has received a special recognition award
from the SCAA for this work.
Scott Svihula also has experience with formulating the water to
produce the best cup of tea possible.
“Water is a very important ingredient in a cup of tea, about 98.5%
of tea is water,” said Svihula. “I know how to change the water to
produce a fantastic cup of tea.”
He’s worked side by side with Cirqua Customized Water and learned
to provide and maintain water formulation systems that “customize”
or control water mineral content to exact standards to enhance tea
extraction, for a perfect cup of tea.
Svihula resides in Wauconda, Illinois.
As a National Sales Director, Scott Svihula will assist current
distributors with new business development through implementation
of sales and marketing programs that contribute significantly to
China Mist’s market positioning. He will develop new business
relationships and provide support to the current base of
customers, in the national account environment. Additionally, he
will identify and recommend new distribution partners throughout
his region of the United States: The Midwest.
“China Mist is so pleased to have Scott and his abundance of tea &
equipment knowledge on our team,” said Rommie Flammer, President &
Chief Operating Officer of China Mist Tea Company. “His experience
with FETCO equipment and being (STI Tea) Certified Level Three
makes him a great resource for us with equipment and with tea.”
China Mist Tea Company was co-created by John Martinson and Dan
Schweiker in 1982 with gourmet iced teas blended for the
foodservice industry.
Years later, the hot tea brand, Leaves Pure Teas, was acquired. In
2005, Martinson and Schweiker passed the teaspoon to Rommie
Flammer, who, today, leads China Mist as President.
Additionally in 2005, China Mist became the exclusive importer of
Mokarabia Real Italian Coffee. China Mist Teas and Mokarabia Real
Italian Coffees are distributed internationally and available for
retail sale through their website at www.chinamist.com.
For more information contact Kiley Biggins at 480.998.8807 or
Kiley@chinamist.com.
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